Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Behind Japan’s Luxury Boom?

International tourists cashing in on a weak yen, along with resilient domestic spending and retail upgrades, are behind the latest sales spike in the Japanese luxury market.
Fashion influencers Ami and Aya Suzuki, Japanese twin sisters and singers known by their stage name Amiaya, attend the opening event of jeweller Tiffany & Co.'s Omotesando store opening in Tokyo, Japan in September 2023.
Fashion influencers Ami and Aya Suzuki, Japanese twin sisters and singers known by their stage name Amiaya, attend Tiffany & Co.'s Omotesando store opening event in Tokyo, Japan in September 2023. (Getty Images)

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

At a recent Singapore retail convention, an Australian financier recounted how his wife spent her time on a trip to Tokyo. Speaking privately on the sidelines of the event, he revealed that she didn’t spend a single minute sightseeing in the city because she was laser-focused on buying a haul of luxury goods. By taking advantage of highly favourable exchange rates, she found that it was cheaper to purchase a plane ticket from Melbourne to Tokyo and buy the items from major French houses in Japan than it was to shop at the brands’ Australian boutiques.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON