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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Behind China’s Coloured Contact Lens Boom?

The category’s meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant.
A close-up shot of a woman wearing coloured contact lenses.
A close-up shot of a woman wearing coloured contact lenses. Shutterstock.

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In China, 2020 was the year of coloured contact lenses.

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