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Agenda-setting intelligence, analysis and advice for the global fashion community.

Vivy Yusof: The Modest Fashion Mogul with Billion-Dollar Ambitions

The Malaysian entrepreneur has many of the traits needed to go big and go global but faces challenges in a modest fashion market that is as complex as it is diverse across the Muslim world.
Vivy Yusof.
Vivy Yusof shot by Amanda Fordyce for BoF. (Amanda Fordyce)

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Vivy Yusof has come up with an ingenious way of upstaging anyone who fancies themself a ‘natural-born entrepreneur’. The Malaysian businesswoman jokes that when she was still in the womb, waiting for those nine long months to pass, she often pleaded with her mother: “Come on, get me out of here, I need to register my company.”

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