Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Vietnam: Luxury’s Next Goldmine?

On the back of a deal with the EU, luxury goods will become more affordable in Vietnam. Are brands investing heavily enough in what is one of the fastest-growing economies in the world?    
Outside Burberry’s store on Hanoi’s Trang Tien plaza | Source: Shutterstock
By
  • Zoe Suen

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

HANOI, Vietnam —

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON