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Vietnam’s Luxury Market Is Heating Up

Gucci and Tiffany are among the brands investing in the Southeast Asian market.
Staff wait to welcome guests in the lobby of the newly-inaugurated Dolce Hanoi Golden Lake hotel, the world's first gold-plated hotel, in Hanoi.
Vietnam's personal luxury goods market is complemented by hospitality offerings like the Dolce Hanoi Golden Lake Hotel, which markets itself as the world's first gold-plated luxury hotel. (Getty Images)
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In what was one of the country’s most extravagant luxury fashion events to date, Gucci took over the opera house in April in Vietnam’s commercial capital Ho Chi Minh City. The event lured about 100 VIP clients and celebrities from across the local film and music industries to a private showing of the brand’s Love Parade collection.

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