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Agenda-setting intelligence, analysis and advice for the global fashion community.

Vietnam, a Lucrative Market to Approach with Caution and Care

In this next instalment of Market GPS, BoF examines Vietnam, a land of contradictions, where a single-party communist state doesn't mean a capitalist's fortune can't be made by brands ready to expect the unexpected and take a cautious, careful and flexible approach.
Ho Chi Minh City, Vietnam | Source: Flickr
By
  • Robb Young

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HO CHI MINH CITY, Vietnam

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