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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear

A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.
Some licensed apparel brands have in recent years become ubiquitous in South Korea.
Some licensed apparel brands have in recent years become ubiquitous in South Korea. (BoF Team)

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The streets of Seoul in the winter are filled with puffer jackets from the usual brands, like

Further Reading

Can Korean Fashion Be as Big as K-Beauty, or K-Pop?

K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.

Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.

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