Agenda-setting intelligence, analysis and advice for the global fashion community.

Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.

SoF 2025 vignette's lead — E-tailers are key to driving growth in India because they help brands overcome the shortage of suitable physical retail infrastructure there, says Myntra CEO Nandita Sinha. (Myntra)

Arnika Thakur

02 December 2024

BoF PROFESSIONAL

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Brands are pulling out all the stops to capture millions of hyper-connected and trend-conscious Millennial and Gen-Z customers in India, a cohort that offers fashion companies an opportunity to explore newer growth markets in Asia. In the centre of it is fashion e-commerce giant Myntra. The mass-market and premium platform is an increasingly important online retail channel for global brands such as H&M, Mango and Ralph Lauren, as well as local players such as Masaba and Rohit Bal.

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

Where Fashion Is Finding Growth in Asia as China Stalls

India will be a major focus in the year ahead, particularly for high-street players, while Japan’s luxury boom is expected to continue, according to the BoF-McKinsey State of Fashion 2025.

About the author

Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

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