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The Retailers Unlocking Africa’s Luxury Market

Global brands have traditionally prioritised multi-brand stores in South Africa, Nigeria and Morocco to gain a foothold on the continent. Now, some are looking further afield to boutiques in Kenya, Angola and Egypt.
Villa Baboushka is one of several new multi-brand stores in Cairo Egypt selling both global and local luxury brands.
Villa Baboushka is one of several multi-brand luxury boutiques that have opened in Cairo, Egypt in recent years. (Villa Baboushka)

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Over the past decade, a handful of African multi-brand stores have cemented their position as go-to destinations for luxury. From

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From April 10-11, BoF will bring together top business and creative leaders to examine the business opportunities for fashion, beauty and luxury brands in the Middle East, Central and South Asia, Southeast Asia, Africa and Latin America.

About the author
Ezreen Benissan

Ezreen Benissan is a contributing writer at The Business of Fashion. Based in London, Benissan writes about Africa's fashion and beauty industry.

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