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Agenda-setting intelligence, analysis and advice for the global fashion community.

Modest Fashion’s Big Asia Opportunity

For a bigger slice of the $277 billion modest fashion market, brands should look beyond the Middle East to dynamic high-growth markets like Indonesia and Malaysia in Southeast Asia.
A model on the runway wearing Indonesian modest fashion designer, Anniesa Hasibuan during Jakarta Fashion Week in October, 2016. Getty Images.
A model on the runway wearing Indonesian modest fashion designer, Anniesa Hasibuan during Jakarta Fashion Week in October, 2016. Getty Images.

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More than a decade after setting up a modest fashion business, Vivy Sofinas Yusof has yet to land on a definition of the sector that satisfies everyone it serves.

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