Agenda-setting intelligence, analysis and advice for the global fashion community.

The Middle East Fashion Week Labyrinth

Designers in the region struggle to navigate a fragmented market of competing fashion week events with ambiguous agendas and mixed results.

Amato F22. — The Amato show by Furne One in partnership with Rashid Ali at Arab Fashion Week women's edition, Fall/Winter 2022/23. (Arab Fashion Week)

Grace Gordon

07 June 2022

BoF PROFESSIONAL

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Brands looking for long-term relationships in the Middle East have found that most fashion weeks don’t stick around long or they come with too much baggage. Since the mid-noughties, many fashion week events have launched with great fanfare, and then faded into obscurity. Others, with troubled fits and starts, have managed a semblance of staying power but are fettered by structural challenges.

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