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The Denim Industry’s ‘Best-Kept Secret’

Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.
Global supply chain disruptions and the ongoing threat of the pandemic continue to impact denim operators in sourcing hubs like Pakistan but, looking ahead, there are reasons for industry leaders to feel optimistic.
A group of denim manufacturers in Pakistan are now competing with suppliers in sourcing hubs like Turkey, Mexico, Bangladesh and Vietnam. (Shutterstock)

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It might not be the first country that springs to mind when you think of fashion supply chains, but a growing number of blue jeans destined for the global marketplace are manufactured in Pakistan.

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About the author
Maliha Rehman

Maliha Rehman is a contributing writer at The Business of Fashion. Rehman is a Pakistani writer specialising in fashion and beauty.

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