Agenda-setting intelligence, analysis and advice for the global fashion community.

The African Beauty Retailers Global Brands Rely On

From Kenya to Nigeria and Angola to Morocco, multi-brand retailers across Africa are helping global brands access high-growth emerging markets still untapped by major chains like Sephora.

Beauty brands like South Africa's Suki Suki Naturals use a network of multi-brand retailers across the African continent to supplement direct-to-consumer distribution channels. (Suki Suki Naturals)

Yola Mzizi

10 September 2024

BoF PROFESSIONAL

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Dr. Joyce Gikunda recalls a time when she had to wrestle skin bleaching products away from the hands of clients at the then little-known pharmacy she owned alongside her husband on the outskirts of Nairobi in the 1980s. Gikunda, who was trained as a dermatologist, would often return to Kenya from her travels with suitcases full of creams, serums and cleansers from brands not yet available in her country.

African Entrepreneurs Are Banking on ‘A-Beauty’

Beauty brands using African heritage ingredients like marula, moringa and baobab are gathering momentum across the continent.

How to Crack Nigeria’s $1.2 Billion Beauty Market

In this week’s Worldview, get to know the woman plugging beauty brands into Africa’s largest economy, Brazil’s powerful digital dynasty and the Russian capital of modest fashion.

Where Will Global Beauty’s Growth Come From?

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.

About the author

Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

In This Article

Topics

Global Markets

War in the Gulf Tests Resilience of a Rare Bright Patch for Luxury

The escalating US-Israel conflict with Iran is rattling the aura of stability created by Dubai and the wider region, threatening one of the industry’s few bright spots.

Luxury Brands Shut Middle East Stores as Conflict Causes Chaos

Escalating conflict in the Middle East is causing major disruption and store closures for high-end and mass-market retailers, threatening a key growth engine for the global luxury industry.

Worldview | Middle East Retailers Rattled by Escalating Iran Conflict

This week’s round-up of global markets fashion business news also features Sri Lankan apparel manufacturers, Vietnam’s textile exporters and Korean brands in China.

Gulf Businesses Reel as Iran Strikes Trigger Aviation Chaos

Regional business activity has been disrupted after Iran launched strikes across Gulf nations in response to the US-Israeli assault on Tehran, triggering airport closures or restrictions in Dubai, Abu Dhabi and Doha.

Fashion Startup Founder Pleads Guilty in $300 Million Fraud

Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

Victoria’s Secret Forecasts Its Best Year Since L Brands Split

The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.

Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes

The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.

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