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Agenda-setting intelligence, analysis and advice for the global fashion community.

Tapping China's Colossal Bridal Market

Proportional to their income, Chinese couples spend more than Americans on their wedding, but navigating cultural differences around the occasion can be a minefield for Western bridal brands.
A Chinese wedding organised by Weddings by Ling | Source: Weddings by Ling
By
  • Emannuele Cai

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