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South Asian Menswear Steps Onto the Global Stage

Designers from India, Pakistan and Bangladesh are translating artisanal techniques, heritage embellishments and textile traditions into modern menswear with global appeal.
menswear.
South Asian menswear brands like Kartik Research, Found, Harago and Rastah are gaining global traction by combining visible craftsmanship with contemporary design. (BoF Team)

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When silk patchwork jackets, hand-embroidered fabrics and block-printed linens graced the Kartik Research runway last June, the moment was hailed as a breakthrough for South Asian craftsmanship.

Further Reading

The Brands Taking Indian Fashion to the World

Indian designers are showing in Paris and opening flagship stores in New York, London and Dubai but how many will become global luxury brands that appeal to clients beyond the diaspora?

Pakistani Fashion Brands Chase Global Diaspora

From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.

About the author
Shayeza Walid
Shayeza Walid

Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion's environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF's Global Markets and UK coverage.

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