Agenda-setting intelligence, analysis and advice for the global fashion community.
Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
LONDON, United Kingdom
The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.
It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.
Stick with the program or switch it up? Angelo Flaccavento reports on Chloé, Rabanne, Schiaparelli, Rick Owens and Uma Wang.
The brands Gap and Banana Republic beat comparable sales estimates.