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Agenda-setting intelligence, analysis and advice for the global fashion community.

The African Fashion Hub Punching Above Its Weight

Côte d’Ivoire is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.
A model tries an outfit by the Tunisian designer Fawzi Nawar in a hotel in Abidjan during the Moreno Fashion Show in Ivory Coast.
Côte d'Ivoire's commercial capital Abidjan is a regional hub for events gathering fashion industry leaders from across francophone African countries including the Moreno fashion show event which featured Tunisian designer Fawzi Nawar in 2015. (Getty Images)

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Companies that have the potential to shape the business ecosystem around them usually decide to cluster around others in the biggest regional fashion capital but, occasionally, the most exciting ones emerge in unexpected locations.

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