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Agenda-setting intelligence, analysis and advice for the global fashion community.

Pakistani Fashion Brands Chase Global Diaspora

From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.
4 women dressed in the brand Khaadi
Karachi-based fashion brand Khaadi has 40 domestic mono-brand stores and 10 overseas stores across the US, UK and UAE. (Khaadi)

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Pakistan’s J. Junaid Jamshed is an unusual success story. The modest fashion brand was founded more than two decades ago by the late Junaid Jamshed, a local rockstar who abandoned his rowdy music career to become a conservative religious figure and staunch proponent of the Islamic economy. Jamshed’s traditional clothing business has swelled in recent years, to a vast network of 110 high-street stores across Pakistan and nearly 40 stores overseas from South Africa to southern California.

Further Reading

The Denim Industry’s ‘Best-Kept Secret’

Pakistan’s denim apparel exports to the US have overtaken China’s, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation.

Dowry Disputes Entangle Fashion Designers

Bridal couture is big business in Pakistan, Bangladesh and India where designers can get caught in the middle of disputes over dowries as well as cultural and ethical debates surrounding the practice.

About the author
Maliha Rehman

Maliha Rehman is a contributing writer at The Business of Fashion. Rehman is a Pakistani writer specialising in fashion and beauty.

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