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New Wave of Brazilian Beauty Brands Go Global

Skincare and makeup brands with exotic botanicals and Millennial appeal are shaking up Brazil’s booming beauty market. Some of these ‘B-Beauty’ players have serious export potential.

A campaign image from Simple Organic, a Brazilian brand founded by Patricia Lima. Simple Organic.

By

Graciela Martin

27 July 2021

BoF PROFESSIONAL

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Whenever she has a “crazy idea” for a new beauty product, Bruna Tavares says she has to tap into her powers of persuasion. Having over ten years of experience in the Brazilian beauty industry and almost three million followers on Instagram gives her more credibility than most, but investors in her home country can still be cautious.

About the author

Graciela Martin

Graciela Martin is a contributing writer at The Business of Fashion. She is a journalist, content strategist, and consultant based in London.

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