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Luxury’s Southeast Asia E-Commerce Opportunity

Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve.

Outside Burberry’s store on Hanoi’s Trang Tien plaza. Shutterstock.

By

Zoe Suen

17 March 2021

BoF PROFESSIONAL

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China’s seemingly unstoppable rise as a luxury spending powerhouse has, in recent years, crowned its shoppers the be-all and end-all for high-end brands. But the mainland’s importance has overshadowed other emerging markets that are gearing up to play a bigger role on the global luxury stage.

About the author

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

In This Article

Topics

Global Markets

Organisations

Location

Singapore

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