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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.

LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
A customer walks out of Mitsukoshi department store after being closed earlier than usual in Tokyo's upscale Ginza district on April 7 | Source: Getty Images
By
  • Zoe Suen

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