Luxury Brands Flock to the ‘Most Remote City in the World’

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Fluorescent colours may come in and out of fashion, but they are always on high rotation in the capital of Western Australia. “If you go into Perth airport, it’s wall-to-wall hi-vis vests,” said retail consultant Alicia Kemp, referring to the uniforms needed for the industry responsible for much of the city’s wealth, which is proving a lure for luxury fashion and jewellery brands.