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Luxury’s Big Menswear Opportunity in India

As Indian men become increasingly fashion-conscious, global luxury brands must adapt to a rapidly evolving market with growing competition from local designers.
Bollywood actor Vedang Raina models the menswear collection for Indian designer Tarun Tahiliani's 2024 campaign.
Bollywood actor Vedang Raina models the menswear collection for Indian designer Tarun Tahiliani's 2024 campaign. (Tarun Tahiliani)

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Canali recently staged an event celebrating its 90-year anniversary with the launch of a capsule collection in Milan. In the past, European luxury brands tended to omit India from the global rollout of special collections like this, but times have changed. In a sign of the market’s growing importance, the Italian menswear label said it will offer the capsule in its Indian stores alongside other locations around the world.

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