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Luxury Bets on ‘India’s Silicon Valley’

Demand for luxury goods is growing in the southern city of Bengaluru, but brands must get to grips with the tech hub’s unique demographic mix to make the most of this boomtown.
The Phoenix Mall of Asia opened in Bengaluru, India in 2023, offering over 100 international brands.
The Phoenix Mall of Asia opened in Bengaluru, India in 2023, offering over 100 international brands. (Courtesy)

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For a certain group of people in ‘India’s Silicon Valley’, status is everything. The city at the heart of this dynamic tech hub, Bengaluru, has become a centre of wealth and an engine of ambition for the country.

Further Reading

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

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