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Agenda-setting intelligence, analysis and advice for the global fashion community.

Japan’s Next Emerging Designer Wave

From Viviano Sue to Soshi Otsuki, a new generation of Tokyo-based designers are preparing to make their international breakthrough.
Models walk finale of the runway in a design by VIVANO during the Rakuten Fashion Week TOKYO 2024 A/W on March 12, 2024 in Tokyo, Japan.
Models walk the finale of the Vivano runway show during the Autumn/Winter season of Rakuten Fashion Week Tokyo in March 2024. (Justin Shin via Getty Images)

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Emotions were running high at last month’s Viviano show in Tokyo.

Further Reading

The Future of Tokyo Fashion Week

After a transitional season with a new title sponsor, Japan’s biggest fashion event is gearing up for a revamp. Will it be enough?

About the author
Zoe Suen

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

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