Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

In Japan, Used Luxury Goes Mainstream

The luxury resale market has lacked easy and trustworthy services. But with the former head of Louis Vuitton Japan heading up one of the country's leading luxury resale platforms, this problem may have been solved. JapanConsuming reports.
The RealReal Japan sells used luxury goods by designer brands, such as Chanel and Louis Vuitton | Source: The RealReal Jp
By
  • JapanConsuming

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

TOKYO, Japan —

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON