Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Accessible Luxury the Next Big Opportunity in India?

Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.

Models walk in a fashion show for Indian brand Lovebirds which operates in the accessible luxury category. (Lovebirds)

Praachi Raniwala

12 March 2024

BoF PROFESSIONAL

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When the company behind Sandro and Maje announced that the French accessible luxury brands will enter India this year, it strengthened the narrative that India’s dynamic fashion market presents global brands with opportunities beyond the pure luxury segment.

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

Luxury Bets on ‘India’s Silicon Valley’

Demand for luxury goods is growing in the southern city of Bengaluru, but brands must get to grips with the tech hub’s unique demographic mix to make the most of this boomtown.

About the author

Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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