Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Latin America’s $90 Billion E-tailer Mercado Libre

From Brazil to Mexico, the Argentina-founded e-commerce giant is investing in influencer marketing and magazine advertorials to gain further credibility in the fashion category amid fierce competition from Asian rivals like Shein.

Latin American e-commerce giant Mercado Libre has hired influencer Manu Gavassi for its Brazilian platform Mercado Livre in a bid to gain credibility in the fashion segment. — Latin American e-commerce giant Mercado Libre has hired influencer Manu Gavassi for its Brazilian platform Mercado Livre in a bid to become an online fashion destination. (Mercado Libre)

Graciela Martin

20 August 2024

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Competition in the Latin American e-commerce market is heating up, with both local players and Asian heavyweights making inroads in a region dominated by one firm. Yet the task of dethroning “Latin America’s answer to Amazon,” as Mercado Libre is often called, remains daunting.

Brazil Succumbs to the Retail Apocalypse It Staved Off for Years

Though e-commerce reshaped retailing in the US and Europe even before the pandemic, a confluence of economic, financial and logistical circumstances kept the South American nation insulated from the trend until later.

Fashion’s Fragile Recovery in Latin America

The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?

Inside Brazil’s Radical Retail Giant

With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.

About the author

Graciela Martin

Graciela Martin is a contributing writer at The Business of Fashion. She is a journalist, content strategist, and consultant based in London.

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Mercado Libre

War in the Gulf Tests Resilience of a Rare Bright Patch for Luxury

The escalating US-Israel conflict with Iran is rattling the aura of stability created by Dubai and the wider region, threatening one of the industry’s few bright spots.

Luxury Brands Shut Middle East Stores as Conflict Causes Chaos

Escalating conflict in the Middle East is causing major disruption and store closures for high-end and mass-market retailers, threatening a key growth engine for the global luxury industry.

Worldview | Middle East Retailers Rattled by Escalating Iran Conflict

This week’s round-up of global markets fashion business news also features Sri Lankan apparel manufacturers, Vietnam’s textile exporters and Korean brands in China.

Gulf Businesses Reel as Iran Strikes Trigger Aviation Chaos

Regional business activity has been disrupted after Iran launched strikes across Gulf nations in response to the US-Israeli assault on Tehran, triggering airport closures or restrictions in Dubai, Abu Dhabi and Doha.

Victoria’s Secret Forecasts Its Best Year Since L Brands Split

The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.

Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes

The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.

Prada Sales Climb 9% in 2025 as Versace Era Begins

Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand

Oasis Pressures Kao in Latest Japan Activist Investor Push

Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.

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