Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Global Markets

Meesho: India’s Bargain Fashion Behemoth

The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
India's Meesho is known for its bargains and promotions.
Meesho is known for its bargains and promotions. (Meesho)
By
BoF PROFESSIONAL

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Meesho, one of India’s largest e-tailers, has filed papers with local market regulators to launch an IPO later this year. The cheap and cheerful app aims to raise 42.5 billion rupees ($497.8 million) in fresh capital. If the listing goes ahead, the firm would become the first major horizontal e-commerce platform to make its market debut in the country. Competing with Amazon India and Flipkart, the company sells mostly merchandise from small local merchants, making it especially appealing to value-conscious buyers.

About the author
Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

In This Article
Topics
Organisations
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.