Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

In China, Busen Green Embraces 'Intelligent Copying' to Stand Out

Moving away from scattershot copying, mid-market Chinese brand Busen Green has embraced a creative process based on "intelligent copying" to produce collections with a more consistent and differentiated design aesthetic for the country's increasingly demanding male consumers.
A look by Busen Green | Source: Busen Green
By
  • Genevieve Flaven

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

FENGQIAO, China —

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Paris Day Five: Identities New and Old

From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.


When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON