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How to Survive Argentina’s ‘Perpetual Crisis’

Despite decades of volatility in Latin America’s third-largest economy, some local fashion entrepreneurs have found success thanks to a combination of grit, determination and hyper-adaptability.
An outfit from the Fall/Winter 2023 collection of Argentina-based brand La Martina.
An outfit from the Fall/Winter 2023 collection of Argentina-based brand La Martina. (La Martina)
By
  • Maria Belen Archetto

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Earlier this year Adrian Simonetti’s team was in Milan opening a swish new flagship store for La Martina, the polo-infused fashion brand he leads from Argentina. At the same time, the so-called ‘perpetual crisis’ that has plagued the chief executive’s home country for decades went into overdrive as annual inflation exceeded 100 percent. The contrast between the successful expansion of one Argentine company and the failure of the country’s economic policies couldn’t have been starker.

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