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How to Capture More of Russia’s E-Commerce Market

With Wildberries racing to become Russia’s answer to Amazon, many brands are turning to devoted fashion platforms like Lamoda.ru and Aizel.ru but the local e-commerce market poses many challenges.

Wildberries pick up point. Wildberries.

By

Sam Gaskin

05 April 2021

BoF PROFESSIONAL

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The theft of packages sent through the Russian Post system was so commonplace ten years ago that it became a meme. Long-suffering customers helped highlight the problem by circulating a video made by a young woman who went to her local post office to enquire about a hoodie she’d ordered only to find it being worn by one of the staff there, says Moscow-born consultant Sasha Krymova.

In This Article

Topics

Global Markets

Organisations

Aizel

Location

Russia

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