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How Diriyah Company Is Building a New Luxury Ecosystem in Saudi Arabia

The $63.2 billion Diriyah Project, built around the UNESCO World Heritage Site of At-Turaif, is set to become Saudi Arabia’s premier lifestyle destination. Designed to meet the aspirations of the evolving Saudi consumer and the needs of a growing tourism market, BoF sits down with Diriyah Company’s chief business development officer, Alfie Gibbs, to learn more.
Diriyah Square as imagined by Diriyah Company, with historical buildings complemented with new-builds and a pedestrianised area with shoppers and visitors.
Diriyah will feature an expansive experiential offering across retail, dining, hospitality, and art. (Diriyah Company)
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