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How Good Earth Is Sharing India’s Design and Craft Legacy With the World

As the boutique lifestyle brand prepares to open its first flagship store outside of India, BoF sits down with founder and creative director Anita Lal to unpack how she unites traditional Indian artistry with contemporary homeware — while celebrating the communities behind the craft.
A craftsperson paints a bowl with a pink floral pattern on a dark backdrop.
Good Earth seeks to educate global buyers on the value of Indian craft — and the need to preserve it. (Good Earth)
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