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Shanghai’s Super Brand Mall was in tough shape as China approached the end of the Covid-19 pandemic shutdown. The two-decade-old building was showing its age, customer visits and revenue had stagnated, and about a third of the storefronts were empty. But today, the 13-story shopping centre in the heart of the financial district is brimming with customers, and it consistently figures in “Best Malls in Shanghai” lists on social media. Afternoons and evenings, “it’s nonstop,” says Lily Wang, who works at a playground in the mall. “Kids play while their parents are shopping, and some stay for hours.”
