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Fashion’s Fragile Recovery in Latin America

The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?

Argentine fashion brand Kosiuko's Autumn/Winter 2022 campaign. (Kosiuko)

By

Graciela Martin

13 March 2023

BoF PROFESSIONAL

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Avellaneda Avenue in Buenos Aires has become a popular destination for those seeking fashion bargains. On a Saturday afternoon, the street bustles with vendors and clothing stores offering dresses that cost less than a burger at a fast-food chain in the Argentine capital.

About the author

Graciela Martin

Graciela Martin is a contributing writer at The Business of Fashion. She is a journalist, content strategist, and consultant based in London.

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