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China’s Luxury Resellers Get Physical

The resale market is expanding from apps to buzzy offline markets as taboos around secondhand fashion fade, interest in sustainability grows and the slowing economy pushes more Chinese consumers into bargain-hunting mode.
Hong Kong-based secondhand luxury consignment store Hula holds pop-ups for specific brands like its Chanel sale at Upper House in June.
Hong Kong-based secondhand luxury consignment store Hula held a pop-up selling Chanel items at Upper House in June. (Hula)
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On a blistering July weekend, crowds lined up at a new fashion destination in Shanghai. Not to gawp at Louis Vuitton’s colossal cruise ship docked at Taikoo Hui but to jostle for entry at a vintage market in an industrial compound. The event, organised by social commerce app Xiaohongshu, drew the city’s in-crowd and pre-owned fashion enthusiasts alike. It’s one of many examples of the hype the resale sector now enjoys in China, says local sustainability expert Yidi Chen.

Further Reading

TikTok, Tariffs and Luxury’s Fake News Problem | The Debrief

A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits are made in the same factories. BoF’s Sarah Kent joins The Debrief to unpack what this says about consumer trust, supply chain secrecy and the growing backlash against brand mythology.

Why Chanel Is Getting Into the Recycling Business

The French luxury giant is launching a new circularity focused venture with investments in waste management and recycling companies, much as it has bought up top-end ateliers in a decades-long push to future-proof its supply chain.

About the author
Gemma A. Williams

Gemma Williams is a contributing writer at The Business of Fashion. She is a writer and curator with an expertise in China's luxury and fashion markets who is based in London.

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