Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Most Audacious Fashion Collabs in China

From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.
Woman holding Osuga sex toy
Chinese designer Rui Zhou's collaboration with local sexual wellness brand Osuga. (Rui Zhou and Osuga)

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

From Prada tapping film director Wong Kar-wai to design its Shanghai restaurant to Loewe’s tie-up with Chinese transport app Hellobike, 2025 is proving to be a busy year for fashion collaborations in China.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON