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Agenda-setting intelligence, analysis and advice for the global fashion community.

In China, Hermès Paces Itself

As Hermès opens its first ‘maison’ in China, BoF sits down with Weiming Cao, the company’s president for Greater China to discuss the new store, the company’s expansion strategy and building a multi-local luxury brand.
Inside the Hermès maison in Shanghai | Photo: Masao Nishikawa for Hermès
By
  • Clara Le Fort

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SHANGHAI, China — 

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