Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Hong Kong Reclaim Its Luxury Crown?

Fashion and jewellery brands are playing the long game in Hong Kong, investing in high-profile events and store upgrades despite an exodus of big spenders to rival shopping hubs and the city’s diminishing status as a regional gateway.
A scene near the 2023 Louis Vuitton show in Hong Kong with the brands sails on a junk boat.
A scene near the 2023 Louis Vuitton show in Hong Kong with the brand's logo emblazoned on the sails of one of the city's iconic junk boats. (Louis Vuitton)

Please log in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Hong Kong’s decline as a luxury shopping hub has been at least a decade in the making. Long before the city’s retail and travel sectors were hit by

Further Reading

Why Fashion Magazines Keep Launching Hong Kong Editions

Elle and Harper’s Bazaar have long published local editions that are distinct from their mainland China titles. Now more magazines, from Vogue Man to L’Officiel, are following suit as the city’s luxury market shows signs of bouncing back.

Why Jewellers Are Still Betting on Hong Kong

After mass protests and some of the world’s toughest pandemic restrictions devastated Hong Kong’s luxury market, the city is still a vital B2B hub for the jewellery sector.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON