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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.
Collage using renderings of Chain brand's virtual model at Global Talents Digital at MBFWR Russian Fashion Week | Collage by BoF
By
  • Sam Gaskin

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