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Are Indian Tourists Luxury’s Next Big Opportunity?

More Indians are travelling to international destinations to shop for luxury than ever before, but experts say most brands are not doing enough to entice them or cater to their needs at retail hotspots.
Crew members pose next to an Air India airplane at Begumpet Airport in Hyderabad, India.
Crew members pose next to an Air India airplane at Begumpet Airport in Hyderabad, India. (Getty Images)

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Indian tourists are an increasingly common sight in the upmarket malls of Dubai, Singapore and Bangkok where holidaymakers and business travellers flock to shop. In Europe, department stores like Selfridges have also seen a “notable” increase in the number of Indian visitors in recent years, particularly during Indian holidays and special occasions, says Archana Ramaswamy, director of the retailer’s London store.

Further Reading

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

About the author
Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

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