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Until recently, brands wanting a slice of India’s booming beauty market had to either go it alone or choose from a handful of partners. Among those retail partners, Nykaa was said to be leading Purplle and Sephora in the specialty segment while online giants Myntra and Amazon battled it out with department stores in the multi-category space. But earlier this year, two heavyweights of Indian industry threw their hats into the ring, launching multi-brand beauty outlets of their own.
