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Agenda-setting intelligence, analysis and advice for the global fashion community.

A Guide to South Korea’s Booming E-Commerce Market

The pandemic set off an online shopping frenzy in what was already one of the world’s most digitally savvy countries. Here’s what brands need to know.
Two women wearing traditional hanbok dresses walk in an alleyway in Seoul. Getty Images.
Two women wearing traditional hanbok dresses walk in an alleyway in Seoul. Getty Images.

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If one were to imagine an ideal environment in which fashion e-commerce could thrive, it would look a lot like South Korea.

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