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Agenda-setting intelligence, analysis and advice for the global fashion community.

5 Strategies for Chinese Valentine’s Day

Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.    
A shopper carries flowers for Valentine's Day wearing a face mask as a preventative measure against Covid-19 | Source: Getty Images
By
  • Casey Hall

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