Build a DTC Brand with Jen Rubio | Module 5 - Brand Innovation

This is module 5 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.

Module Overview

This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.

Includes strategies and tools for:

• Identifying the best funding options (personal finances, loans, grants, private equity and crowdfunding).
• Using innovation to differentiate and grow the brand.

Module Materials

• PDF 5.0 Introduction
• PDF 5.1 The Funding Process

• PDF 5.2 Innovation

• PDF 5.3 Key Learnings
• PDF 5.4 Essential Reading
• PDF 5.5 Learning Activity
• PDF 5.6 Case Studies