Build a DTC Brand with Jen Rubio | Module 4 - Brand Growth

This is module 3 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.

Module Overview

Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.

Includes strategies and tools for:

• Best generating engagement and relationships with customers.
• Assessing the basis for an effective collaboration.

Module Materials

• PDF 4.0 Introduction
• PDF 4.1 Communities Online and Offline

• PDF 4.2 Brand Collaborations

• PDF 4.3 Key Learnings
• PDF 4.4 Essential Reading
• PDF 4.5 Learning Activity
• PDF 4.6 Case Studies