Build a DTC Brand with Jen Rubio | Module 2 - Brand Development

This is module 2 of our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.

Module Overview

How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.

Includes strategies and tools for:

• Conducting market research.
• Creating consumer personas and mapping user journeys.
• Identifying suppliers.

Module Materials

• PDF 2.0 Brand Development
• PDF 2.1 Identifying a Whitespace

• PDF 2.2 Using Consumer Research

• PDF 2.3 Product Development
• PDF 2.4 Key Learnings
• PDF 2.5 Essential Reading
• PDF 2.6 Learning Activity
• PDF 2.7 Case Studies