Build a DTC Brand with Jen Rubio | Course Overview

This is the introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand. You’ll discover the key principles of entrepreneurship and industry leading strategies for brand management, and you’ll dive into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing. Explore the full Direct-To-Consumer course here.

Module Overview

Jen Rubio outlines the four key steps to launching a DTC brand today:

1. Defining a direct-to-consumer brand, and how to identify whether a whitespace exists in the market.

2. Launching a brand in a meaningful way.

3. Ways to build an engaged community online and offline.

4. Innovation, funding and what’s next for the brand’s long-term success.

Module Materials

• PDF Learning Objectives
• PDF Introduction