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The China Edit | Alibaba and Louis Vuitton Form Anti-Counterfeit League, Burberry's Chinese Pop Idol

This week, Alibaba announces an anti-counterfeit partnership with 20 global consumer brands, and Burberry taps Chinese pop star Kris Wu to win over Chinese shoppers.
Kris Wu for Burberry Menswear Autumn 2016 | Source: InDigital
By
  • Edwin Jiang

"Alibaba Teams up with Samsung, Louis Vuitton and Other Brands to Fight Counterfeit Goods" (TechCrunch)
"Just weeks after revealing its first court case against sellers of counterfeit goods, Alibaba has again pledged to increase its focus on fake goods after it announced a partnership with 20 global consumer brands."

"Chinese Pop Idol Helps Burberry Get Back on Song" (The Telegraph)
"Burberry is expected to unveil a welcome return to sales growth this week, buoyed by a surge in Chinese shoppers on the back of its collaboration and campaign with pop star Kris Wu."

"How China's Pink Economy Is Leading the Country's Battle for LGBT Rights" (Fortune)
"Homosexuality has long been frowned upon in China, but attitudes are softening in the big cities thanks to a new, free-spending generation."

"WeChat Data Report Reveals Unreliable Nature of Chinese Tourism Data" (Jing Daily)
"Until Chinese companies like WeChat, UnionPay, and Ctrip up their ante with Chinese tourism data, tourism stakeholders seem to be stuck with quite bland, but highly reliable, data."

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